The BBC One "Lens" idents are the current set of on-screen channel identities used on BBC One; soft launched with the channel's Christmas presentation in December 2021, and officially launched on 1 April 2022, replacing the 'Oneness' idents. [1] The identity was developed by BBC Creative and branding agency ManvsMachine. [2]
ManvsMachine said the idents are designed to capture "British life through multiple lenses". [2] Each ident features a large community space, being utilised for a variety of different purposes. The idents present these spaces by slowly rotating around the image, with a circular, lens effect showing parts of the space being used for different events, during different times of day, and in different configurations. Each location has a set of three idents each; corresponding scenes from the other two idents are shown within the lens. The lens device pays homage to BBC One's historic use of a globe as part of its identity. [3] The music of the idents were produced by Resonate, a sound design agency in London.
The idents were originally intended to launch in October 2021 alongside the introduction of the new BBC logo, but the launch was delayed to April 2022; the remainder of the presentation package associated with the idents was launched with the new logo, but the channel continued to use a repackaged version of the existing "Oneness" idents until 1 April 2022. [4]
| Title [5] | Air dates | Description | |
|---|---|---|---|
| Warehouse | Skateboarding | 1 April 2022 – present | A group of people skateboard in an empty warehouse (Village Underground, Shoreditch, London). The lens rotates to reveal a figure drawing class and a rave. This was the first ident of the new look to be used at 7pm on 1 April 2022. |
| Rave | 1 April 2022 – present | A group of people rave in the same empty warehouse. The lens rotates to reveal the figure-drawing class and the group of skateboarders. | |
| Drawing | 2 April 2022 – present | A person lies on a bench in a figure-drawing class, with people painting the person. The lens rotates to reveal the group of skateboarders and the group of ravers. | |
| Hall | Trampoline | 1 April 2022 – present | A group of people bounce on trampolines in a hall (Yeomanry House, Bloomsbury, London [6] ). The lens rotates to reveal a prenatal class and a group of people preparing for an event. |
| Showtime | 1 April 2022 – present | A group of people prepare for an event, lifting a disco ball towards the ceiling, and testing lights. The lens rotates to reveal the prenatal class and the group of people bouncing on a trampoline. | |
| NCT | 1 April 2022 – present | A prenatal class. The lens rotates to reveal the group of people bouncing on a trampoline and the group of people preparing for an event. | |
| Farmland | Festival | 1 April 2022 – present | A campsite at a festival (South Farm, Kent [7] ). The lens rotates to reveal ramblers in stormy weather and sheep running across a field. |
| Livestock | 1 April 2022 – present | Sheep run across a field. The lens rotates to reveal the ramblers in stormy weather and the campsite at the festival. | |
| Ramblers | 3 April 2022 – present | Ramblers in stormy weather. The lens rotates to reveal the campsite at the festival and sheep running across a field. | |
| Market | Calm | 2 April 2022 – present | A bridge underpass (Scoresby Street, Southwark, London [8] ). The lens rotates to reveal a market taking place at the underpass and the aftermath of the market. |
| Hustle | 1 April 2022 – present | The same market by a bridge underpass. The lens rotates to reveal the aftermath of the market and the same empty location. | |
| Aftermath | 1 April 2022 – present | The aftermath of the earlier market, with people cleaning up the street. The lens rotates to reveal the earlier market taking place at the underpass and the same empty location. | |
| Bench | Empty | 1 April 2022 – present | An empty bench at night (Windmill Hill, Hitchin, Hertfordshire [9] ). The lens rotates to reveal a family sitting at the bench and a group of teenagers congregating. |
| Teens | 1 April 2022 – present | A group of teenagers congregate at the bench on their way home from school. The lens rotates to reveal the family sitting at the bench, and the bench at night. First aired on the same night the new Lens idents launched on 1 April 2022. | |
| Family | 2 April 2022 – present | A family sitting at the same bench. The lens rotates to reveal the group of teenagers congregating, and the bench at night. | |
| Sky | Daytime | 3 April 2022 – present | A shot of the daytime sky (Windmill Hill, Hitchin, Hertfordshire, the same location as the Bench idents). The lens rotates to reveal the sky in the evening and at night. Normally used to introduce the news. |
| Evening | 2 April 2022 – present | A shot of the evening sky. The lens rotates to reveal the sky in the daytime and at night. Normally used to introduce the news. | |
| Night | 1 April 2022 – present | A shot of the night sky. The lens rotates to reveal the sky in the daytime and in the evening. Normally used to introduce the news. | |
| Swimming Pool | Swim Squad | 20 April 2022 – present | A group of people swimming outdoors. The lens rotates to reveal a man diving into a pool where two women are sitting and a group of people partying in the pool. |
| Clowning Around | 21 April 2022 – present | A man dives into the pool where two women are sitting. The lens rotates to reveal the group of people swimming outdoors and the group of people partying in the pool. | |
| Party | 24 April 2022 – present | A group of people party in the pool. The lens rotates to reveal the group of people swimming outdoors and the man diving into the pool where two women are sitting. | |
| Café | First Date | 9 May 2022 – present | A couple having their first date in the café. The lens rotates to reveal the group of people celebrating about winning a cup in the café and the group of builders having a food break in the café. |
| Builders | 10 May 2022 – present | A group of builders having a food break in a café. The lens rotates to reveal a group of people celebrating about winning a cup in the café and a couple having their first date in the café. | |
| The Cup Winners | 10 May 2022 – present | A group of people celebrating about winning a cup in the café. The lens rotates to reveal the group of builders having a food break in the café and the couple having their first date in the café. | |
| Title [5] | Air dates | Description |
|---|---|---|
| The Capture | 27 – 29 August 2022 | A modified version of the Market "Aftermath" ident with a CCTV-style graphics to promote series 2 of The Capture . It was preceded by a special trailer of the series featuring the hijacking versions of Strictly Come Dancing , Frozen Planet II and MasterChef trailers respectively, as well as a mysterious deep voice interrupting the continuity announcer during Antiques Roadshow , at 8:00pm on 28 August 2022. [10] |
| HM Queen Elizabeth II | 10 – 19 September 2022 | Same as the "Family" ident, but with the coat of arms of Queen Elizabeth II and coloured purple. The text reads "HM QUEEN ELIZABETH II - REMEMBERED". This ident was used to introduce special programmes following her death and leading up to her state funeral. |
| 100 Years of Our BBC | 18 October – 2 December 2022 | These idents were used to introduce special programming across, BBC One, BBC Two, BBC Four and BBC Scotland, following BBC's centennial celebrations. "Quiet Joy 2" was the final BBC 100 centenary ident used on BBC One, at 8:00pm on 2 December 2022. [11] [12] |
| Title | Air dates | Description |
|---|---|---|
| Shaun the Sheep: The Flight Before Christmas | 4 – 31 December 2021 | A set of idents themed around the Aardman Animations franchise Shaun the Sheep, promoting its new Christmas special. [13] It consisted of three scenes panning around a Christmas tree being assembled by the sheep; the daytime version showing the tree being pulled up, but falling on one sheep's head due to the appearance of the farmer. Another is set during the evening, with the tree being dressed and pumped by Timmy on a bicycle. The last version is set at night, with the lights being turned on and the sheep bleating "Jingle Bells". Each ident also features a variation without the characters used to introduce news and other serious programmes. The idents contain elements of the then-upcoming "Lens" idents, such as a rotating scene and multiple variations in the same location at different times of the day (although they do not use the lens device itself). The idents were used from the evening of 4 December 2021, through BBC One's New Year's Eve special on 31 December 2021, after which the repackaged Oneness idents were reinstated. |
| The Boy, the Mole, the Fox and the Horse | 2 – 31 December 2022 | A set of idents featuring characters from the Charlie Mackesy storybook, promoting its animated adaptation premiering on BBC One. The daytime version showed the boy and the mole eating a Christmas pudding. Another is set at night, with the boy and the mole sitting on the tree while the fox and the horse come to them. The last version is set during the evening, with the titular characters walking on the river. [14] |
| Julia Donaldson and Axel Scheffler characters | 2 – 31 December 2023 | A set of idents by Magic Light Pictures featuring various characters from Julia Donaldson and Axel Scheffler children's books, including Tabby McTat and family snoozing under a Christmas tree (promoting the Tabby McTat animated adaptation premiering on BBC One), Stick Man and his family receiving Christmas presents from Santa, and The Gruffalo and his child playing around in the snow. These three idents were also accompanied by reprisals of the Christmas idents from 2020, including the Gruffalo's Child, Zog , and Christmas tree idents (the last of which used to introduce news and other serious programmes). [15] |
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